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Brand Guidelines

Our visual identity and how to use it correctly

Logo

Icon

Dark background

Light background

Logo Variations

Light background

Dark background

Minimum Size

ShiftPilot24px (minimum)

ShiftPilot32px (recommended)

ShiftPilot48px+ (preferred)

Typography

Primary Typeface

ABCDiatype

Type Scale

Heading 1

48px / 3rem

Heading 2

36px / 2.25rem

Heading 3

30px / 1.875rem

Heading 4

24px / 1.5rem

Heading 5

20px / 1.25rem

Body Text

16px / 1rem

Small Text

14px / 0.875rem

Do's & Don'ts

Do's

Maintain clear space
Always preserve adequate spacing around the logo
Use approved colors
Stick to the official color palette
Keep it simple
Use clean, uncluttered layouts
Maintain proportions
Don't stretch or distort the logo

Don'ts

Don't modify the logo
Never alter colors, proportions, or elements
Don't use below minimum size
Maintain 24px minimum for digital use
Don't add effects
Avoid shadows, gradients, or filters
Don't rotate or skew
Keep the logo in its standard orientation

Questions?

Contact our brand team →